I have spent the last five years striving to create an illusion that Exuberance was bigger than it was. Stories abound about ways I did this, some of which I will share later with you. I believed what is the common myth about business – that you need to create an illusion for people to want you. Most recently, I’ve struggled with what to write for this blog; do I focus on inspirational items, post specials? What could I post that maintained this illusion while still being truthful? I struggled, and in the end, was silent.
But in denying a pure expression for myself, I am not authentic – and for a company that preaches self-love and self-acceptance, the founder of the company not following the same model is the ultimate in hypocrisy. I, as much as anyone, know that often what we teach is that which we aspire to; and I struggle with self-acceptance in the same way that everyone else does. Many people believe it is a lifelong journey. But I also know that most journeys’ start with steps, both small and large, and so today I take one.
This step flies in the face of all common business practices. The standard business rule is that you only let people in on the successes. Even blogs are usually a litany of ‘this is why we’re great’ and ‘this is what special we have’. Very few really talk about the emotional truth, the real ongoing issues. It’s common practice; we’re taught to find the hook, market an illusion, build a story about who we are. We’re taught to be everything but what we really are – flawed, with some amazing successes and many small failures. And it is an exhausting illusion to maintain – we have entire marketing teams dedicated to keeping it in place.
As a result, as consumers we are so cynical about what we are told that we find it hard to believe in anything anymore. I get the same junk mail in my inbox you do; each one promising us that we will be bigger and better if we buy their products or follow their rules for a satisfying life. I struggle with this for Exuberance because I spent so much time and energy making sure that what we sold was good; and yet there is such confusion that good sits beside bad on the shelf, and no one can tell what’s what. Very frustrating, but I’ve existed in that structure too, so I’ve been no better. Until today.
Exuberance as a company has always been about more than skin care products; our heart is our defining factor, and hearts don’t lie, as the old saying goes; so in trying to follow the same model as other companies, I’ve denied our very heart. It takes confidence to be who you truly are; and I’ve never had this confidence for Exuberance; I always felt we were too little, didn’t have the right look, I didn’t enough experience, our office space didn’t look like it should, that we still had so much to learn. And so I’ve hidden behind this concept of ‘a skin care company’ and built us up into what I thought was expected of us.
But I came to a realization recently; in this case, a skin care company is exactly what I’ve created, and it doesn’t need to look like anyone else’s, does it? I truly believe there is inherent beauty in our flaws; it is our striving towards possibility, even in the face of our flaws and fears, that I find one of our most magical traits; and so should I offer any less than complete acceptance of this to my company, the people within it, and you?
Today we draw a line in the sand. No more pretending to be something we are not. What we are is passionate, committed, trying to make a difference, working to get press, perpetually overworked, trying to get people to try our products, sometimes exhausted, occasionally miserable, sometimes full of joy and excitement, sometimes doubting, but most of all feeling like there is incredible possibility in this company that will in time manifest itself. Course we could be wrong about the latter, although I sincerely hope not…but you’ll have to keep reading to find out.
If you do find my story and the growth of Exuberance interesting, tell your friends; if you don’t, well – no biggie – another time, another place. But if you do choose to read, you are now on a journey with us…a rip-roaring, truthful, authentic journey… and like most journey’s to places we haven’t been before we have no idea of what the destination looks like, but the travelling will hold all sorts of surprises along the way!